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Marketing Campaign Manager
Madison, WI
Job Description
Who We Are
Singlewire Software is the leading provider of solutions that keep people safe and informed. Our InformaCast and Visitor Aware solutions are used by more than 5400 organizations around the world. Our most important job is protecting people when and where it matters most.
The Opportunity
We are looking for a Marketing Campaign Manager to join our marketing team to deliver effective mutli-media marketing campaigns by leveraging data, technologies and best practices. The role will report on metrics through an established framework for marketing operations organization. We’re looking for someone with a demonstrated history of successful project ownership. And, if you have a love for technology, even better!
The job responsibilities include:
At Singlewire, we believe what we do really matters. We are passionate about our work, our employees, our customers and our partners. We are a community of collaborators that work hard to reach common goals. We also like to have some fun along the way.
Singlewire Software LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
Singlewire Software is the leading provider of solutions that keep people safe and informed. Our InformaCast and Visitor Aware solutions are used by more than 5400 organizations around the world. Our most important job is protecting people when and where it matters most.
The Opportunity
We are looking for a Marketing Campaign Manager to join our marketing team to deliver effective mutli-media marketing campaigns by leveraging data, technologies and best practices. The role will report on metrics through an established framework for marketing operations organization. We’re looking for someone with a demonstrated history of successful project ownership. And, if you have a love for technology, even better!
The job responsibilities include:
- Works closely with Product Management, Sales and Content Marketing on campaign planning, development, and implementation.
- Create and execute engaging demand and lead generation programs.
- Analyze data to determine effective programs and provide suggestions on how to optimize tactics/campaigns.
- Assist in keyword research to develop high-quality original written content for website, blog, and other that can be leveraged in campaign outreach.
- Build and maintain program calendars to facilitate collaboration between Sales and Marketing.
- Partner with sales to enable the BDR team with actionable, real-time insights on leads and programs.
- Bachelor’s degree in marketing, business, or other related fields.
- 5+ years of progressive and applicable marketing experience.
- Strong competency in digital marketing trends and best practices.
- Experience with Account-Based Marketing a plus.
- Software or Technology industry experience preferred.
- Excellent written and verbal communication skills.
- Project management and ownership experience a plus.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Familiarity with marketing tools including Google Ads, GA4, Moz, SiteImprove, 6Sense, Salesforce Account Engagement (formerly Pardot), Trifacta, and Terminus is a plus
At Singlewire, we believe what we do really matters. We are passionate about our work, our employees, our customers and our partners. We are a community of collaborators that work hard to reach common goals. We also like to have some fun along the way.
Singlewire Software LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
Job Summary
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5+ years
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