Director of Communication and Public Affairs - Coastal Health Alliance
The Director of Communication and Public Affairs assigned to the Coastal Health Alliance works out of our Rockport offices, is part of a dynamic and forward-looking system-wide marketing and communications team. This individual will be responsible for local marketing and public relations strategy for a MaineHealth organization in alignment with the overall system strategy. A strong understanding of community and media relations is essential as is the ability to understand and execute traditional and digital marketing plans locally. The Director will work closely with system marketing and communications leadership as well as local leadership at the Coastal Health Alliance.
The Director of Communication and Public Affairs develops and executes strategic and integrated internal communication, community engagement, local marketing and public relations strategy for a MaineHealth organization in alignment with the overall MaineHealth system strategy. Accountable for the design and growth of communication systems to support the mission, vision and business objectives of the organization and the system. Allocates resources to successfully achieve communication objectives. Directs the media relations function to ensure maintenance and enhancement of the entity and systems image throughout the market as reflected in the media. Works in conjunction with system marketing and corporate communication teams to inform system marketing and communications, digital and brand plans as well as communicate those plans and their impact on the local market.
Required Minimum Knowledge, Skills, and Abilities (KSAs)
Additional InformationMaineHealth is a health system whose members and affiliates include hospitals, physician practices, long-term care facilities, home care agencies, and support services. Learn more about this system at www.mainehealth.org