Job summary Come lead the Business Prime marketing strategy and be a key part of the rapidly expanding $25 billion dollar global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes, unlocking our potential worldwide.
As the Business Prime Product Marketing Manager for Amazon Business, you will be involved in planning, executing and measuring the performance of product focused marketing campaigns for Amazon Business and Business Prime. You will develop marketing content for multiple audiences, driving product demand through multiple marketing channels including web, email, social, and multiple onsite channels. You will work closely with cross-functional teams of Product Managers, Marketers, Customer Experience Designers, and Senior Business Leaders worldwide to create audience specific messaging for Business Prime a key component in the Amazon Business product portfolio.
A successful candidate will be adept at combining a variety of technologies and capabilities into high quality content ideal for the Amazon Business Customers and procurement specialists in particular. This role requires excellent written and oral communication skills, data-driven analyses and insights, strong interpersonal skills, deep curiosity about how things work, and a passion for building excellent product value propositions and communication plans.
The ideal candidate will be an experienced marketing manager who can think strategically and execute flawlessly. If you are an organized, analytical, detail oriented, and data driven marketer, this is a great role for you.
Key job responsibilities * Own communication to senior leaders for marketing goals around product marketing * Create targeted messages and customer communications based on the key value propositions and use cases of our content and target audiences * Identify platform and tool improvements that would help our marketing efforts, and champion their development * Build and analyze key metrics and traffic patterns to measure attribution and performance of marketing programs * Engage with international teams to help them drive global successes * Develop product marketing launch playbooks to scale campaigns and test new copy * Experience in marketing Business to Business products and services * Proven experience managing large amounts of data, including customer segments and online campaign metrics * Ability to manage multi-faceted marketing programs and independently drive projects through to completion * Strong organizational skills and attention to detail * Excellent understanding of B2B marketing best practices * Ability to thrive under ambiguous and shifting priorities in a high-growth environment * Outstanding interpersonal and communication skills
Strong preference for this position to be in Seattle, but open to these additional locations: Austin, TX and Arlington, VA. Relocation offered from within the US to any of these locations.
* Demonstrated skills in managing complex processes with multiple business owners, making trade-offs against conflicting priorities * Proficient in analytical reporting tools (i.e., Excel, Tableau, QuickSight) * Basic XML/HTML skills * Strong analytical and quantitative skills * Long form content writing experience * Proven track record of taking ownership and delivering results in a fast-paced, dynamic environment * Bachelor's Degree in Marketing, Advertising or related discipline or 5+ years of relevant work experience
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.