Digital Media Buyer - Part-time
Sheboygan, WI 
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Job Description
Description

Plan, negotiate, place, evaluate and report on all digital media placements to drive qualified traffic to a specific brand with a scientific approach. Buying and placement channels include: social, display, programmatic, and search. Works closely with other teams and departments, such as marketing and finance to ensure proper placement and scheduling.

Responsibilities:

  • Manage effective and proactive paid digital media campaigns to drive qualified traffic and greater conversion online and offline, and analyze performance, included but not limited to:
    • Paid Search, Search Engine Optimization
    • Mobile
    • Paid Social
    • Affiliate
    • Programmatic
  • Work with Creative team to develop strategic, compelling digital ads for publishing and testing
  • Solid background of both awareness and traffic driving campaigns
  • Negotiate and execute media plans, including preparation of media budgets, contract with vendor partners, and supporting creative materials
  • Work with account teams to develop digital media strategy briefs
  • Work side-by-side with the data analytics team to ensure media plan is guided by client data insight
  • Create, present, and execute media plans that include strong objectives, strategy, tactics, and rationale for achieving KPI's
  • Continuously monitor campaign performance and implement optimizations to maximize ROI, ensuring that KPIs and objectives are met both near and long term
  • Analyze daily performance to inform optimization and testing
  • Relentlessly focus on driving high-intent customers from digital marketing solutions
  • Innovate around new creative formats, technologies, tracking, and media formats
  • Ensure alignment of display and programmatic campaigns to customer goals
  • Maintain industry relationships, participate in webinars, industry events, etc. and stay up-to-date on trends

Qualifications

  • Minimum three years' experience in digital media buying or marketing equivalent experience with a multi-channel retailer, preferably with annual sales of $500M, or equivalent agency experience working with such retailers
  • Bachelor's Degree in Marketing, Communications, Writing, or a related field.
  • Solid understanding of ad formats, segmentation, audiences and trends in paid media and performance marketing
  • Experience strategizing, executing and optimizing campaigns in all social platforms
  • Demonstrated analytic, problem solving and decision-making skills
  • Experience with Google Analytics preferred
  • Excellent written and oral communication abilities.
  • Ability to interact with various functional areas at management levels.
  • Must possess solid planning skills and have ability to organize time and multiple ongoing projects.
  • Ability to interpret, analyze, and present statistical data.
  • Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner

Company Culture Requirements

  • Treat all people with Respect - People matter. Understand your audience and your impact. We are better when people are heard and valued for their unique perspective.
  • Take Ownership - People are counting on you. Act with integrity and follow through on commitments.
  • Empower Action - We succeed when we work together. Our differences make us stronger and create better outcomes. People and teams are empowered to make decisions and take action.
  • Commitment to Stakeholders - We are committed to knowing and exceeding the expectations of our customers, employees, ownership and communities.
  • Life Beyond Work - People need balance. Embrace opportunities to pursue your passions.


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Part Time
Required Education
Bachelor's Degree
Required Experience
3+ years
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