Part-Time Search Engine Marketing Analyst
Milwaukee, WI 
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Job Description
We are an Equal Opportunity Employer

ICM Corporation (www.catalog-sales.com) is a steadily growing e-commerce/catalog-marketing, distribution and manufacturing company with eight divisions. We have been in business more than two decades, so our track record is well known. We're based in Milwaukee, WI with an affiliate office in Chicago, IL. What's the foundation of our steady growth? We can point to four key reasons why we consistently please our customers:
  • We offer a wide range of well-designed products
  • Affordable prices
  • Speedy delivery
  • Exceptional customer service

ICM Corporation is currently looking for someone with proven SEM experience and success managing pay-per-click (PPC) campaigns across Google and Bing. In this role, you will oversee, manage, organize, and execute successful ecommerce search marketing strategies.

Job responsibilities include, but are not limited to the following:
  • Launch new PPC campaigns including Search, Shopping (PLA’s), & Display with a focus on ecommerce
  • Manage and review active PPC campaigns across Google and Bing
  • Analyze and optimize PPC campaigns to improve performance and ROI (including but not limited to campaign architecture, keyword targeting, bid adjustments, ad copy, landing pages, audience targeting, ad scheduling, location targeting, etc)
  • Analyze and optimize shopping feeds for product listing ads
  • Maintain, monitor, and recommend daily and monthly budgets
  • Track KPIs and produce useful weekly/monthly reports for management
  • Review, audit, and install conversion tracking for websites
  • Develop strong understanding/knowledge base of business to assist in PPC management
  • Provide recommendations and execute strategies of paid search in accordance with company goals, industry trends, and PPC results
Skills and Qualifications:
  • 2+ years experience managing Search Engine Marketing (SEM) and Paid Search (PPC) strongly preferred
  • Excellence in written and verbal communication
  • Excellent organizational, project management and time management skills
  • Extreme attention to detail
  • A strong desire to learn and stay updated within the world of search marketing
  • Strong analytical skills (including experience with Google Analytics)
  • Familiarity with SEO and CRO best practices
  • Google Ads Certifications a plus
Benefits:
  • On-the-job training provided
  • Cross-training
  • Personal & professional growth encouraged
  • Flexible work schedules
  • Company workout facility
  • Medium business, ran with a small business mentality which includes an open door policy
  • Friendly and open culture
  • On-site coffee

Employment policies and decisions on employment and promotion are based on merit, qualifications, performance, and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, age, physical or mental disability, sexual orientation, gender identity, veteran status, or any other factor determined to be unlawful by federal, state, or local statutes.


 

Job Summary
Company
Employment Term and Type
Regular, Part Time
Required Education
Open
Required Experience
2 to 10 years
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