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Product Marketing Manager, Amazon Business
Arlington, VA
Job Description
Job Description
Come be a part of a rapidly expanding $25 billion dollar global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes, unlocking our potential worldwide.
Amazon Business is looking for a Product Marketing Manager to join our team. Our team's mission is to drive engagement with existing customers at scale through multi-channel marketing programs that deliver the right message, at the right time, every time.
The Product Marketing Manager is responsible for the development, execution, and optimization of digital campaigns for our existing customer base and will work closely with Product, Brand, and Sales teams, as well as external agencies.
A successful candidate will be able to manage multiple programs at one time and will have a proven track record executing integrated campaigns that drive customer education, engagement, and retention. This role requires excellent written and oral communication skills, data-driven analyses and insights, strong interpersonal skills, deep curiosity about how things work, and a passion for building excellent communication plans.
Key Responsibilities:
* Own the development, production, and optimization of integrated campaigns, focused on key Amazon Business themes and products that are designed to increase customer engagement throughout the customer lifecycle.
*
* Work across a dynamic ecosystem of stakeholders to define and implement integrated campaign strategies.
*
* Partner with external agencies in support of campaign asset creation and execution.
*
* Dive deep into data with reports and dashboards to provide insights around campaign results, effectiveness, and drive strategic decision making for campaign optimizations.
*
* Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.
Basic qualifications
* 5+ years of relevant work experience in digital marketing for technology products or services, SaaS or Software experience preferred
* 5+ years of experience in B2B Marketing
* Bachelor's degree in business, marketing, technology, or relevant field of study
* Demonstrated understanding of a marketing funnel and how to align campaign strategies with customer journeys
* Experience with marketing automation tools (e.g. Pardot, Marketo) and web publishing tools (e.g. Adobe Experience Manager, WordPress)
* Experience building and managing reports or dashboards within a CRM (e.g. Salesforce)
* Experience using data analysis and reporting tools (e.g. Excel, SQL, Tableau, QuickSight) to identify campaign insights and optimize performance
Preferred qualifications
* Proven understanding of how to implement strategies to nurture customers, drive engagement, and accelerate the purchase process
* Analytical tendencies with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible
* Not afraid to try new things - driven to constantly improve results
* Collaborative spirit - ability to partner with a wide set of stakeholders to achieve a collective goal
* Ability to thrive in a self-service environment
* Superior oral and written communication skills with an innate attention to detail
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Come be a part of a rapidly expanding $25 billion dollar global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes, unlocking our potential worldwide.
Amazon Business is looking for a Product Marketing Manager to join our team. Our team's mission is to drive engagement with existing customers at scale through multi-channel marketing programs that deliver the right message, at the right time, every time.
The Product Marketing Manager is responsible for the development, execution, and optimization of digital campaigns for our existing customer base and will work closely with Product, Brand, and Sales teams, as well as external agencies.
A successful candidate will be able to manage multiple programs at one time and will have a proven track record executing integrated campaigns that drive customer education, engagement, and retention. This role requires excellent written and oral communication skills, data-driven analyses and insights, strong interpersonal skills, deep curiosity about how things work, and a passion for building excellent communication plans.
Key Responsibilities:
* Own the development, production, and optimization of integrated campaigns, focused on key Amazon Business themes and products that are designed to increase customer engagement throughout the customer lifecycle.
*
* Work across a dynamic ecosystem of stakeholders to define and implement integrated campaign strategies.
*
* Partner with external agencies in support of campaign asset creation and execution.
*
* Dive deep into data with reports and dashboards to provide insights around campaign results, effectiveness, and drive strategic decision making for campaign optimizations.
*
* Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.
Basic qualifications
* 5+ years of relevant work experience in digital marketing for technology products or services, SaaS or Software experience preferred
* 5+ years of experience in B2B Marketing
* Bachelor's degree in business, marketing, technology, or relevant field of study
* Demonstrated understanding of a marketing funnel and how to align campaign strategies with customer journeys
* Experience with marketing automation tools (e.g. Pardot, Marketo) and web publishing tools (e.g. Adobe Experience Manager, WordPress)
* Experience building and managing reports or dashboards within a CRM (e.g. Salesforce)
* Experience using data analysis and reporting tools (e.g. Excel, SQL, Tableau, QuickSight) to identify campaign insights and optimize performance
Preferred qualifications
* Proven understanding of how to implement strategies to nurture customers, drive engagement, and accelerate the purchase process
* Analytical tendencies with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible
* Not afraid to try new things - driven to constantly improve results
* Collaborative spirit - ability to partner with a wide set of stakeholders to achieve a collective goal
* Ability to thrive in a self-service environment
* Superior oral and written communication skills with an innate attention to detail
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5+ years
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