Company Overview

RockAuto, LLC was founded in Madison, Wisconsin in 1999 by the Taylor family. Their engineering background, passion for old cars, and desire to liberate information hidden behind the auto parts store counter led the Taylors to start RockAuto.

Company Today:

RockAuto is a technology-based, e-commerce business. We hire intelligent, motivated employees to translate our catalog into languages for customers all over the world, update listings for accuracy and clarity, work with suppliers to gather more information to share with customers through our online catalog, find new suppliers and locations to decrease shipping costs, increase shipping speed and increase part variety to our customers.

Software is the foundation of our business, which is why we develop all of it ourselves.

RockAuto ships thousands of auto parts from over 300 manufacturers to customers on every continent except Antarctica--including APO/FPO addresses. The RockAuto catalog is updated daily with mechanical parts like brake pads and shock absorbers, body parts like bumpers and mirrors, interior trim like door handles and carpets, and major assemblies like steering gears, CV axles, engine long blocks, and complete transmissions. There are no mechanics on staff (RockAuto is a store, not a repair shop) but service manuals are available to help customers learn how to perform a repair. The RockAuto catalog is expanding constantly. Someday, it may be possible to build an entire car using parts from RockAuto!

Customer Service:

Exceptional customer service is a top priority at RockAuto. Business hours and contact information including our toll-free phone number are on our 'About Us' page. Responsiveness to customers is recognized: consistently earns top scores in third party customer service surveys.

Company Summary
Number of Employees
(608) 661-1376
(608) 819-6350
6418 Normandy Ln
Madison, WI