Company Overview

RockAuto is an online, family business founded in 1999 by automotive engineers with two goals:

  • Liberate information hidden behind the auto parts store counter (by listing all available items and product specifications on, not just what one store stocks or one counter-person knows)
  • Make auto parts affordable (by remaining a strictly online company, we have no store locations, no counter-people and don't have a lot of money tied up in slow-moving inventory. We pass on those savings with lower prices so cars of all ages can be reliable and fun to drive.)

Company Today:

RockAuto is a major auto parts retailer (100% e-commerce) with customers worldwide. The company offers employees the stability of a well-established (founded 1999), medium sized business coupled with the excitement and strong growth of a technology-based innovator.

At RockAuto, we support customers, develop our own software, integrate part manufacturer data into our online catalog, translate our catalog into customers’ languages, market complex products, manage supply chains… We hire intelligent, motivated employees and give them diverse responsibilities that directly impact the success of the company. 

Company Summary
Number of Employees
(608) 661-1376
6418 Normandy Lane
Madison, WI