In 1975, Loren Lebakken opened a Curtis Mathes Showroom in Rochester, Minnesota, at the time it was more retail than Rent-To-Own and consisted solely of electronics in its product line.

In 1978, Rochester was devastated by a flood and the store was moved to La Crosse, Wisconsin. It was shortly after the move that the realization was made that the business to be in was Rent-To-Own. The Curtis Mathes line was dropped in favor of a broader and more diversified product line. More stores were soon to follow, and currently there are 11 different stores open in Wisconsin with more stores planned for the future.