Company Overview

Industrial Towel & Uniform, Inc. (ITU) is one of the laundry service companies owned and operated by the Leef family, now in the fourth generation of ownership.

ITU provides a full range of industrial launderable products and services in Wisconsin, Illinois and Pennsylvania. Our facilities in New Berlin, Wis.; Neenah, Wis; and Titusville, Penn., utilize advanced processing systems for wastewater, VOC emissions and other environmental controls. ITU plants generate virtually no hazardous waste, even though those facilities process thousands of tons of soiled textiles each year.


ITU provides environmentally preferable services. Products include mats, garments, absorbents, towels, mops, gloves and first aid. ITU has over 75 years of experience and service excellence in the industrial laundry business.

AbsorbTech, LLC, an ITU partner, was founded in 1996 to process and service SorbIts®. AbsorbTech’s plant in South Bend, Ind., is a unique facility. AbsorbTech became the first laundry facility to achieve ISO 9001:2008 and 14001:2004 registrations in the U.S. AbsorbTech is unmatched in recovering and recycling hydrocarbon soils. SorbIts® is the leading launderable, reusable line of absorbents in the United States. In 2007, a facility in Piedmont, S.C., was acquired to process SorbIts® for the southeast United States.

Company Summary
ITU AbsorbTech, Inc
Number of Employees
(262) 827-3508
(262) 782-1802
2700 S 160th St
New Berlin, WI