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Our History
For four decades the Russ Darrow Group has been serving our fine Wisconsin communities. In 1965 Russ Darrow became the youngest Chrysler dealer in the nation. During these past four decades Russ Darrow has grown his business using the same personal values and strong beliefs that he used while growing his family in West Bend, Wisconsin. Involvement in the community and serving our customers has been the foundation of our success. That dual commitment has allowed our company to fulfill not only the dreams and vision of Russ Darrow but also the dreams of our employees who have made their job a life long profession. The Russ Darrow Group makes a "career investment" in the development of its employees. This philosophy is unique to the auto dealer industry. We believe in "growing our own." In 2004, the Darrow University was developed to formalize this, allowing all employees to be well trained and prepared for the future. Today the company has 16 locations throughout Wisconsin. The Russ Darrow Group has a track record for success and a positive plan for the future, and we'd like you to be a part of it.

Credo: To Be The Best in Sales, Service and Personnel.

Our Mission
Russ Darrow strives to create an exciting and rewarding atmosphere for every employee which will then reflect in superior service to you. Total customer satisfaction is our ultimate goal whenever we open our doors. We realize that the only way we will meet our goal of superior customer service is to be passionate about our customers and the products we sell and service. Our mission is to turn this passion into an undying effort to serve and satisfy you throughout your entire ownership experience. Come experience our passion and see what makes us worthy of being your Wisconsin dealership. We are satisfied with nothing less than excellence in each aspect of our dealership’s operations and we think you will appreciate the effect our commitment to customer satisfaction has on your experience. We are proud to be able to provide excellent vehicles and service to many communities in Wisconsin. We proudly serve the following communities: Milwaukee, Appleton, Madison, Waukesha, Wauwatosa, West Bend, Greenfield and Green Bay. Throughout these Wisconsin communities, the Russ Darrow Group represents the following brands: Chrysler, Dodge, Ram,  Honda, Jeep, Kia, Mazda, Mitsubishi, Nissan, Scion and Toyota. Russ Darrow is here to help you drive off in the car you have always wanted.