Now that you are not working do you find your mouth full of cotton when you are networking? In business, social, and casual situations it is imperative that you provide the right kind of information when asked what you do. Instead of dreading the question because you not working, anticipate it and respond with a 10-15 second audio sound byte that invites conversation.
- Richard, a gardener and landscape designer frequently introduces himself as “a horticultural and scenic wellness consultant.”
- Sandy, a technical trainer introduces herself by saying, “I help you make sense out of geek speak and other technical nonsense.”
- Marion, an image consultant who works with managers in the corporate world, helps individuals “create a powerful presence.”
- Your skills, knowledge, and accomplishments. Determine what makes you unique, interesting, and better than the other job seekers in your field.
- The market. What need is not being met? Craft your sound byte so it addresses this issue.
- Your style. Are you funny, stoic, earnest, or lighthearted? To be believed the message must match the messenger - you.
- The audience. Are you addressing a hiring manager at a job fair, business colleague at a professional event, casual friend at the grocery, or your spouse’s business associate at a company event? Tailor your message for the audience.
Copywrite. Mary Jeanne Vincent