Springs Window Fashions has been part of the window treatments industry since 1939. Headquartered in Middleton WI, we have over 8,000 associates and 18 locations worldwide. Our products are available in nearly every major retailer, in thousands of designer showrooms and showcased in large commercial buildings. Our company is privately owned with products marketed across a broad portfolio of brands including Bali, Graber, SunSetter and Mecho. We pride ourselves as The Best Experience Company, striving to provide the best experience for our consumers, channel partners, and associates.

The Channel Marketing Manager for the retail channel is responsible to support development, coordination, process improvements and implementation of all branded marketing efforts for products and brands sold through the retail channel (i.e., retail accounts (in store and .com). shop at home program and internet accounts) with the objective of profitable sales growth, taking market share and creating brand awareness in the retail channel.

JOB DUTIES:

Other Scope Data:

Authority to Act:

• Accountable to develop marketing campaigns for new product launches.
• Accountable to manage retail channel initiatives and collaborate cross-functionally to execute.
• Accountable to spend within the annual marketing budget; assist with forecast and management.
• Accountable to manage relationships with key vendor partners and service providers.
• Make fact-based decisions/recommendations using data and analytics.

Knowledge, Skills & Abilities:

• Leadership skills; ability to lead teams and give clear direction.
• Strong project management skills; ability to track multiple project tasks and performance.
• Ability to manage to a budget effectively.
• Knowledge of various digital and social marketing vehicles. (FB, LinkedIn, Twitter, Pinterest, etc.)
• Thorough understanding of all channels of distribution for window coverings, especially retail and internet channel.
• Must have proficient analytical and marketing skills.
• Ability to make recommendations based on data; proficiency in Excel.
• Proficiency in Microsoft Office Suite.
• Effective verbal and written communication skills.
• Ability to collaborate with others and work with cross-functional teams.
• Excellent organizational and problem-solving skills.
• Possess a sense of urgency and prioritization.
• Consistent attention to detail and quality.
• Experience with in store merchandising displays is a plus.

Quality:

• Uses project plan/calendar and/or project schedule methodology.
• Clearly defines and utilizes processes in daily work.
• Utilizes Springs Window Fashions team structure, roles and responsibilities.
• Integrates process methodology into daily work.
• Looks for innovative ways to streamline work processes across the division and involves key stakeholders.
• Establishes forums to share focused feedback, focused storytelling, focused recognition and best practices.
• Measures own work to plan and reports out at a micro and macro level.

Education & Experience:

• Minimum - Bachelors degree required with emphasis in Marketing or related field; 4-7 years of marketing experience
• Must have some knowledge of manufacturing, sales, inventory control, distribution, and finance
• Preferred - Marketing or sales experience with a consumer goods company is desirable.
• Experience with a dcor related product line is also desirable.

Behavioral Competencies

Ensures Accountability

• Holding self and others accountable to meet commitments

Drive Engagement

• Creating a climate where people are motivated to do their best to help the organization achieve its objectives

Instill Trust

• Gaining the confidence and trust of others through honesty, integrity, and authenticity

Drive Results

• Consistently achieving results, even under tough circumstances

Manage Ambiguity

• Operating effectively, even when things are not certain, or the way forward is not clear

Decision Quality

• Making good and timely decisions that keep the organization moving forward

Develop Talent

• Developing people to meet both their career goals and the organizations goals

Plan and Align

• Planning and prioritizing work to meet commitments aligned with the organizational goals