Plan, negotiate, place, evaluate and report on all digital media placements to drive qualified traffic to a specific brand with a scientific approach. Buying and placement channels include: social, display, programmatic, and search. Works closely with other teams and departments, such as marketing and finance to ensure proper placement and scheduling.

Responsibilities:

• Manage effective and proactive paid digital media campaigns to drive qualified traffic and greater conversion online and offline, and analyze performance, included but not limited to:
  • Paid Search, Search Engine Optimization
  • Mobile
  • Paid Social
  • Affiliate
  • Programmatic
• Work with Creative team to develop strategic, compelling digital ads for publishing and testing
• Solid background of both awareness and traffic driving campaigns
• Negotiate and execute media plans, including preparation of media budgets, contract with vendor partners, and supporting creative materials
• Work with account teams to develop digital media strategy briefs
• Work side-by-side with the data analytics team to ensure media plan is guided by client data insight
• Create, present, and execute media plans that include strong objectives, strategy, tactics, and rationale for achieving KPI's
• Continuously monitor campaign performance and implement optimizations to maximize ROI, ensuring that KPIs and objectives are met both near and long term
• Analyze daily performance to inform optimization and testing
• Relentlessly focus on driving high-intent customers from digital marketing solutions
• Innovate around new creative formats, technologies, tracking, and media formats
• Ensure alignment of display and programmatic campaigns to customer goals
• Maintain industry relationships, participate in webinars, industry events, etc. and stay up-to-date on trends

Qualifications

• Minimum three years' experience in digital media buying or marketing equivalent experience with a multi-channel retailer, preferably with annual sales of $500M, or equivalent agency experience working with such retailers
• Bachelor's Degree in Marketing, Communications, Writing, or a related field.
• Solid understanding of ad formats, segmentation, audiences and trends in paid media and performance marketing
• Experience strategizing, executing and optimizing campaigns in all social platforms
• Demonstrated analytic, problem solving and decision-making skills
• Experience with Google Analytics preferred
• Excellent written and oral communication abilities.
• Ability to interact with various functional areas at management levels.
• Must possess solid planning skills and have ability to organize time and multiple ongoing projects.
• Ability to interpret, analyze, and present statistical data.
• Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner

Company Culture Requirements

• Treat all people with Respect - People matter. Understand your audience and your impact. We are better when people are heard and valued for their unique perspective.
• Take Ownership - People are counting on you. Act with integrity and follow through on commitments.
• Empower Action - We succeed when we work together. Our differences make us stronger and create better outcomes. People and teams are empowered to make decisions and take action.
• Commitment to Stakeholders - We are committed to knowing and exceeding the expectations of our customers, employees, ownership and communities.
• Life Beyond Work - People need balance. Embrace opportunities to pursue your passions.