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Marketing Design Specialist
Do you love marketing? Join a team that works hard, produces great results, and has fun!
Racine, WI
Job Description
CCB Technology is a national leader in business IT solutions and services to nonprofit and SMB organizations and we are growing. We believe our employees are the foundation of our success and should love where they work, we invest in professional development, workplace culture and employee benefits. As a result, CCB has been recognized consecutive years as a “Top Milwaukee Workplace” and a “Best Places to Work”.
We are looking for a confident, reliable, detail-oriented, and energetic person to be a Marketing Design Specialist on our marketing team. Primary responsibilities include executing and coordinating key marketing communication strategies across all media channels including print, digital and web. The position involves ensuring successful implementation of planning, design and execution, driving best practices, and optimizing the brand and customer experience with a focus on positive conversion results.
The right candidate will be joining a team that works hard, produces great results and knows how to have fun along the way!
Position Responsibilities:
Education:
We are looking for a confident, reliable, detail-oriented, and energetic person to be a Marketing Design Specialist on our marketing team. Primary responsibilities include executing and coordinating key marketing communication strategies across all media channels including print, digital and web. The position involves ensuring successful implementation of planning, design and execution, driving best practices, and optimizing the brand and customer experience with a focus on positive conversion results.
The right candidate will be joining a team that works hard, produces great results and knows how to have fun along the way!
Position Responsibilities:
- Assist with the development and execution of a strategic marketing development plan.
- Develop email campaigns, conduct testing and champion continuous performance improvement.
- Learn and understand the depth of our marketing automation platform and leverage it to maximize all marketing efforts.
- Manage our databases to ensure accuracy and integrity.
- Analyze and report on the results/KPI’s of marketing efforts and recommend improvement strategies.
- Design and manage all web content along with managing the relationship with the developer/coder.
- Produce all needed design content.
- Assist with copywriting, editing and proofing.
- Continue knowledge advancement on industry trends, marketing strategies and best practices.
- Strong ability to communicate effectively and make informed decisions.
- Advanced understanding and use of all Adobe Creative Cloud assets.
- Experience working in WordPress.
- Understanding and experience in the capacities of a CMS.
- Strong understanding of HTML and the ability to fix common HTML issues.
- Solid understanding of basic sales strategies and how marketing supports those strategies.
- Ability to manage and analyze data to improve results.
- Experienced in advanced SEO and leveraging Google analytics to drive website traffic.
- Must be a forward-thinking marketer: proactive, inquisitive, driven, and a creative thinker.
- Ability to write, edit and produce strong copy is a big plus.
Education:
- Bachelor’s degree in marketing/graphic design and a minimum of two years’ experience in the above noted marketing responsibilities.
- Must be proficient in Adobe CC, WordPress, HTML, SEO, Google analytics and Microsoft Office products.
Job Summary
Company
Employment Term and Type
Regular, Full Time
Hours per Week
40
Salary and Benefits
Health Insurance, HRA, Dental, Vision, and Life Insurance, 401(k), PTO, paid Birthday, Paid Holidays, Profit Sharing.
Required Education
Bachelor's Degree
Required Experience
2+ years
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