PURPOSE AND SCOPE

This position is responsible for the implementation of the short and long-term product strategies for specific Rite Hite product lines and/or categories. As a direct report to the Product Management Leader, the Product Manager will provide insight and feedback to help develop strategic plans and will support the development and execution of product marketing/media plans. The incumbent will manage and execute specific product lines through product life cycles to optimize profit and meet marketing, financial, and corporate growth objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Product Roadmap

• Execute and maintain a 3+ year product/category roadmap for specified products in the company portfolio.
• Define product requirements incorporating customer and market insights from sales, service, and marketing.
• Conduct ongoing reviews of pricing structure to ensure its accuracy and appropriateness for assigned product categories.

Product Lifecycle

• Execute new product introductions through the product life cycle.
• Implement and execute end-of-life actions for products that no longer add value to the company portfolio.
• Collaborate with cross-functional team to deliver the planned roadmap on time.
• Provide immediate resolution to escalated customer challenges and critical risks across the product development process.
• Analyze sales representative performance and help develop any strategies or corrective actions that may be required to maximize distributor performance for assigned product categories.

Market Insight & Continuous Improvement

• Conduct market research and track market trends within product lines/ categories.
• Collaborate with functional areas such as sales, applications, customer support, engineering, marketing, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities.
• Determine the need for product revisions, expansion, and/or elimination and make recommendations to the Product Management Leader to drive overall product category strategy.
• Collaborate with cross function team to deliver continuous improvement projects.
• Identify gaps that exist withing the product lines/categories.

Product Marketing & Training

• Support marketing team to generate the annual marketing plan including the product value proposition and positioning as well as launch and installed base strategies.
• Provide content for sales literature, sales tools, promotions, ads and other marketing materials.
• Collaborate with marketing team to deliver product training.

EDUCATION and/or EXPERIENCE

• Bachelor's degree in Business, Engineering or similar required.
• 3+ years related experience and/or training in new product, program or project management.
• Or equivalent combination of education and experience.
• MBA preferred.

KNOWLEDGE / SKILL REQUIREMENTS:

The ideal candidate will demonstrate:

• Ability to work and communicate with colleagues across operating companies and supporting functions.
• Excellent interpersonal skills.
• Aptitude in decision-making and problem-solving.
• Must be able to plan, organize and prioritize work. Must be able to meet deadlines.
• Up to 25% travel may be required.

SUPERVISORY RESPONSIBILITIES:

• This role will not have any direct reports.

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Rite-Hite is the global leader in the manufacture and distribution of industrial loading dock and door equipment. Our innovative products and world class sales organization ensure solid, consistent growth, both for our company and our staff. We are always looking ahead to develop innovative new products and services to improve our customers' safety, security, and productivity.

Rite-Hite provides competitive compensation and a comprehensive benefits package with medical, dental, and vision coverage along with life and paid medical leave. We also provide a retirement savings plan that combines 401(K) with company match and profit sharing. Paid holidays, vacation, and up to five paid personal/sick days per year round out the package.

Rite-Hite is an Equal Opportunity/Affirmative Action employer offering a drug free workplace for our customers and employees.