"Deliver value through innovation, creativity and diversification". This mission guides everything we do.

• We deliver value to our customers by engineering and producing a quality product at a reasonable price.
• We deliver value by using our abilities to solve problems by using innovative and different methods.
• We deliver value by using our imagination to work beyond existing ideas, rules and procedures.
• We will design, manufacture and sell a wide variety of products by innovating existing products and developing new ones.

Our mission is supported by our company values, which are what we believe each employee should do every single day:

• Chase perfection
• Be proactive
• Be honest
• Operate as one global team
• Work hard but have fun

Hankscraft Inc. was started in Madison, Wisconsin in 1920, based on an invention of Marshall Hanks. Mr. Hanks was an engineer working for the French Battery Co. in Madison, WI. His device used water to complete an electrical circuit between two electrodes. The heat from the closed circuit boiled water. When the water boils away, the circuit is broken and the device shuts off. From this invention, he patented an electric egg cooker, which became the company's first product.
 

In 1927, Wayne Ramsey joined Marshall Hanks at the company. Wayne was the son of J.B. Ramsey, the founder of the French Battery Co. in Madison, WI, which eventually became the Ray-O-Vac Corporation. Until the 1930’s the electric egg cooker was the company’s only product. Eventually other products followed including baby bottle warmers, sterilizers, vaporizers and humidifiers. In 1937, Wayne Ramsey purchased controlling interest in the company.
 

By the 1940's, Hankscraft had become a trusted brand of household products. Hankscraft continued to expand its product line and began producing sub-fractional electric motors. Because of growth and the need for more manufacturing space, the company moved to Reedsburg, Wisconsin in 1949.
 

In the early 1950's, Sheldon Wengel of Madison, WI who started his own business after World War II manufacturing electronic flash units for photographers brought a new invention of his to Hankscraft. Mr. Wengel invented a small DC oscillating motor which he envisioned could be used on in-store product advertising displays to attract the consumers' attention, giving the product an advantage over its competition at the point of sale. After convincing Mr. Ramsey to manufacture and sell his invention, Mr. Wengel joined Hankscraft and his invention led to the creation of the Hankscraft “motors division”. The motors division grew steadily, and manufactured a variety of DC and AC motors for many different applications and products.
 

By the late 1960's, Hankscraft had become a leader in the production of baby related household products, motors and animated point of purchase display components.